Client Project
Day2Day
04/14
Graphic Design
Branding
Retail
Agency
During my time at Wanda I worked on the Day2Day brand, which is a convenience store located in Hamad International Airport, Qatar. I was the design lead for this project where I handled the branding design and implementation of this store (and I even named it myself 😜).
The aim was to create a vibrant and attractive shopping experience for young travelers and individuals on transferring flights, all in time for the Fifa World Cup 2022. The Day2Day brand is strategically located across 8 stores in high-traffic areas, offering a wide range of products and services to meet the immediate needs of its target audience. The design focuses on combining functionality, aesthetics, and a youthful ambiance to cater to the preferences of younger individuals and frequent travelers.
We started this project with research into brands like WHSmith and Amazon Go and took it all the way through to delivery. This process included Research, moodboarding, initial identity designs, then developing on those ideas. We then went on to establish the approved brand identity within 8 different store locations. Below are some images of both the collateral, assets and the store locations.
"Great name, great concept"
moodiedavittreport.com
Collateral
Visuals
Photos
