51Folds.AI
Reimagining What’s Possible in Prediction.
2025
51Folds.AI is a SaaS start-up building the world’s first universal prediction engine — a technical, data-heavy product with huge potential but an unclear narrative.
My role was to transform this complex technology into a cohesive, accessible visual system that could support launch, growth, and multi-channel campaigns.
Skills & Deliverables:
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Product marketing design
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Multi-channel campaign systems
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Brand + creative direction
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Visual identity development
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Motion design
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Paid & organic content
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Email design (EDM)
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Presentation & pitch deck design
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Investor-facing materials
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Packaging and Merch Design
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Digital asset systems
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AI-powered content generation
Tools Used:
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Adobe Illustrator
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Adobe InDesign
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Adobe AfterEffects
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Adobe Photoshop
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Figma
Turning Technical Ideas Into a Clear Visual Story
Prediction AI can be abstract and difficult to conceptualise. I led the process of translating the product’s core value — clarity, foresight, and confidence — into a brand and content system designed for:
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Product explainers
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Investor and client communications
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Paid and organic social
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Website and landing page collateral
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Email marketing (EDMs)
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OOH and event materials
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Pitch decks and user-facing assets
The goal wasn’t just to build a brand, but to communicate how the product works, why it matters, and how it integrates into real-world decision-making.
A Cohesive Identity Built for Product Environments
Rather than a purely aesthetic approach, I developed a design language that supports product storytelling:
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A typography system built around clarity and hierarchy
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Motion principles used to express momentum and unfolding pathways
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A photography and illustration system used to humanise an advanced technical product
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UI-adjacent graphic elements designed for seamless integration across digital surfaces
The identity was intentionally built to behave like an extension of the platform itself.
From zero to launch in under six months, 51Folds now enters its next phase with a brand that matches its ambition — intelligent, human, and built for scale. The identity doesn’t just market a product; it visualises a category-defining idea: that the future isn’t just to be predicted — it’s to be designed.
Check Out The Guidelines
51 Folds App & Social Carousel Campaign
When it came to the 51 Folds social campaign, I designed 9 separate posts that targeted 3 archetype across static, carousel and animated posts. This campaign was considered a success given that it outlined which specific demographic saw high interactions with which archetype alogn with seeing a large number of sign ups.
EDM Campaign across B2B & B2C
I worked with the marketing lead to design an entire suite of GTM launch creatives, covering:
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18 content pillars for paid + organic social
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Messaging frameworks for different audience archetypes
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Data-driven campaign assets for LinkedIn, TikTok, Facebook, Instagram
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Email templates and nurture flows
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Product announcement graphics
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Investor and B2B collateral
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OOH and event signage
A key challenge was delivering high-volume content at start-up speed on a limited budget.
I used AI-generated photography (Midjourney) to develop a consistent visual style without relying on stock imagery or expensive shoots.